Italiano is a famous clothing brand in Pakistan. Having the clothing collection for all genders of all age groups with premium quality and affordable price.
Nowadays Italiano is offering an online store facility for its customers, with free delivery at their doorstep. Italiano built their online sales through Digital marketing on different social media platforms.
Initially, the client has zero online sales. By running online campaigns on Facebook, Instagram and other social media platforms. Online sales increase day by day through which ROI also increases.
Incremental add to engagement and messages events with addition of Facebook and Instagram Ads
More people of 18-45 age group visit social media accounts
Incremental reach from Facebook and Instagram Ads.
Increase in Store traffic contributed by social media accounts.
The clothing brand Italiano ran a conversion campaign on Facebook and Instagram promoting its year-end sale, and used dynamic ads to reach people in Pakistan and other South Asian markets.
The campaign was broadly targeted to men and women in Pakistan with an interest in fashion. Italiano also retargeted ads to people who had visited its website, and created a lookalike audience based on that audience to find more people who were likely to be interested in its products. To reach more people outside of Pakistan, the fashion retailer also used a multi-country lookalike audience