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Social Media Strategy for your Business Growth

January 03, 2023 |   by gethype


Professional Social media marketing is an essential part of our lives. We use it to keep in touch with friends, family members, and loved ones. But did you know that businesses can also use social media to grow their customer base? Here's how:

A Social Media Strategy for Your Business

It’s important to define your target audience, goals, competition, and resources before you start the Professional social media marketing process. The more specific you are in these areas, the easier it will be for your business to be successful on social media platforms.

  • Define Your Target Audience: Who do you want as a customer? What sort of people do they resemble? What type of businesses do they own/run (i.e., franchisees)? Are there any other groups that should be included such as employees or suppliers who could benefit from the products/services offered by your company?
  • Define Your Goals: What results do you want from each post or tweet posted on Facebook/Twitter etc.? Do any of these goals relate directly back to sales goals such as increasing revenue or decreasing costs per unit sold through increased profitability? More important though is whether or not each goal aligns with the overall company strategy which includes long-term objectives such as building brand awareness among potential customers who might not otherwise have heard about what kind of success can be achieved using online channels instead!

Social media 101 for businesses

Professional Social media marketing is an extraordinary method for interfacing with your customers and potential customers. It's also a great way to promote your brand, build trust with them, and get customer feedback.

But there are a few things that you need to know before diving into social media for my business growth.

Build a community, not a customer base.

Building a community is important for the growth of your business. It’s not just about customers, but also about how you interact with them and how they interact with you. You need to listen to your customers, but more importantly, they need to listen back. Your community will help you understand what they want and need from their experience with your brand. This feedback can be used as input into future marketing campaigns or product development efforts that will help grow the business overall.

Social media goal setting and ROI

Before you start, it's important to define your goals and objectives. For example:

  • Increase sales
  • Build brand awareness
  • Generate leads (for a sales team)

Once you have those defined, it's time to start measuring success. The metrics that will be used for each goal should be determined as well. For example:

  • Increase in followers on social media platform A (Twitter)
  •  How many new followers am I gaining each day? 
  •  Is there some kind of trend developing where people are joining my page but then leaving within 48 hours because they don't see anything useful on there? If so then maybe we need another strategy or tactic geared toward attracting these types of users into our community. Or maybe it's just bad luck—keep checking back! We'll keep track as often as possible so we can report back with any new trends when they arise.


It’s important to remember that Professional social media marketing can be a great way to connect with customers and get business hype, but it also has its downsides. Social media can be a lot of work, especially if you have limited time for it. However, if you put in the effort now and hire Hype Social’s professional social media marketing team it will pay off later when it comes time for new customers!